The Business Bakery Ltd.

Investing in high growth companies

The Business Bakery LP is a venture capital firm specializing in growth capital based in New Zealand.



Grant Baker

Grant was Executive Chairman of 42 Below and is currently the non executive Chairman of Turners Limited.  He is also an Executive Director of Trilogy International Ltd.  Formerly he served in a number of senior business positions, including Chief Executive and Director of Blue Star Group. Grant also served as Chief Executive of Ubix Business Machines and as Executive Chairman of electricity retailer Empower prior to its sale to Contact Energy in 2003. Grant is also the Chairman of New Zealand cancer charity GICI (Gastro Intestinal Cancer Institute).


Stephen Sinclair

Stephen was Chief Financial Officer of 42 Below Ltd as well as an Executive Director and Company Secretary. Stephen is a Chartered Accountant.  Prior to 42 Below Ltd, Stephen was the Financial Controller for Empower Ltd prior to its sale to Contact Energy. He also held this role with Netco Ltd. Prior to this, he spent 13 years with PricewaterhouseCoopers. He currently holds the position of Executive Director at Trilogy International Ltd and was the CEO up until June 2015.


Geoff Ross

Geoff was the founder and CEO of 42 Below, which was a listed company for three years prior to its sale to Bacardi in late 2006. Geoff is also Chairman of Trilogy International Ltd. Prior to 42 Below and Trilogy, he was Managing Partner and a Board Member of DDB Advertising for two years and was a Client Service Director and Management Team member for Saatchi & Saatchi in Wellington for eight years. He is the Chief Executive and a Director of Moa Group Ltd.  Geoff is also a Trustee of the Melanoma Foundation, Pure Advantage and The Endangered Species Foundation. Geoff has a Bachelor of Commerce degree (Agriculture).